Graphics v4.1
Halo — Brand Identity Kit
A whole identity system, built for the hundredth touchpoint rather than the launch film.
- Illustrator
- InDesign
- Figma
$39
Sofia Lindqvist
Brand Designer
Identity systems built to outlive the launch campaign.
- Discipline Design
- Based in Stockholm, SE
- Here since 2022
- Maintains 3 products
- Roster no. 06
· The long version
Sofia handles identity: naming systems, marks, type, colour, packaging, and the guidelines that stop all of it drifting six months later.
She designs for the boring middle of a brand's life rather than the launch — the hundredth social post, the invoice template, the trade-show banner someone reprints without asking. That is where most identities quietly fall apart.
One of her brand systems is two years and three product lines old and has not needed a revision yet.
A logo is the smallest part of a brand and the part everyone argues about.
Sofia Lindqvist · Brand Designer
· Capability
What Sofia is for.
The work that lands on this desk first — and the tools it gets done with.
- Brand ID 92%
- Typography 89%
- Packaging 80%
- Art Direction 84%
Day to day
- Illustrator
- InDesign
- Glyphs
- Figma
· On the shelf
What Sofia keeps running.
Every product in the shop has a name against it. These are the ones with Sofia’s — see the whole shelf.
- Halo — Brand Identity Kit
- Owns the logo system, the palette and every revision of the guidelines template. Since Jan 2025
- Ferrous — Poster & Print System
- Adds layouts, keeps the master grid documented and handles the print profiles. Since Feb 2026
- Grain — 240 Analogue Textures
- Runs the scanner, keeps the colour profiles straight, and adds a set most quarters. Since Jun 2025