A whole identity system, built for the hundredth touchpoint rather than the launch film.
4.9302 reviews
1,520 licences sold
Illustrator
InDesign
Figma
SVG
PDF
What it is
140 editable assets, a twelve-page guideline template, and a logo system with defined behaviour at four sizes. Illustrator, InDesign and Figma sources.
Identity work usually dies somewhere around the fortieth asset, when someone needs a trade-show banner at 2am and invents their own version of the brand.
Halo is designed for that moment. The logo has documented behaviour at four sizes, the palette survives being printed on cardboard, and the type pairing has real fallbacks for the machines that will not have your licensed font.
The guidelines template is twelve pages, cut down from forty on purpose. A document nobody reads protects nothing.
What makes it worth the money
Built to be handed overEditable sources, named layers, no flattened mystery files.
Print-safe paletteCMYK, Pantone and screen values that agree with each other.
Guidelines people readTwelve pages, cut down from forty on purpose.
A look inside
The mark at its four defined sizes, from favicon to building signage.Stationery and packaging applications.The guidelines template, all twelve pages of it.