01 The brief
Prism had eighteen years of work and a website that showed forty images in a grid, all the same size, in no particular order. Their brief was almost a complaint: make it feel like an exhibition, not a contact sheet.
Prism Studio
A portfolio site for a photographer who does not like portfolio sites.
02 What we did
We treated the site as a sequence rather than a gallery. Images are sized by how much room they need, the pace changes deliberately as you scroll, and there is no filter bar — the order is the curation, and Prism control it.
The identity came out of the same idea: one typeface, generous space, and nothing that competes with a photograph.
03 How it landed
In build. Launching in September, ahead of their autumn exhibition.
· How it ran
Start to live, in order.
The whole thing took 7 weeks, with Prism in the room for every phase.
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Weeks 1–2
Edit
Cut eighteen years of archive down to the forty images the site is built around.
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Weeks 3–4
Identity
One typeface, one rule about space, nothing that competes with a photograph.
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Weeks 5–7
Build
In progress — launching ahead of the autumn exhibition.
Next project
Nebula Commerce
· More work
Other things we shipped.
Same studio, same thread, different problem.